We're farmers, operators & investors on a shared mission

To make it easy for people to own a slice of farmland, unlock capital for British farmers and accelerate the nation's transition to regen agriculture.

  • Stewardship before speculation
  • Radical transparency
  • Science-driven regeneration
  • Community and education

Meet the team

Team member

Craig Lappin-Smith

Co-founder

Craig brings 10 years of experience in Tech, Product, and Growth, and was previously at a startup focused on fractional ownership for property.

Team member

Edward Kerr

Co-founder

Ed has 7 years experience in Banking and Private Equity, including roles at Morgan Stanley and Montagu, where he invested in several UK & US businesses.

Team member

Ben Taylor-Davies

Board Member

Ben has 25 years of experience in regenerative farming. He is a government advisor and a Nuffield Scholar, recognized for his leadership and innovation in sustainable agriculture.

Team member

Ian Robertson

Board Member

Ian has 30 years of experience in soil science and is the developer of the world’s most detailed soil test, advancing precision and insight in land management.

Team member

Ed Brown

Board Member

Ed has 12 years of experience in agronomy and farming and is currently Head of Farming at Wildfarmed, where he leads their sustainable agriculture initiatives.

Herd is a concept and not a real investment opportunity. This website is for information purposes only and does not constitute a financial promotion or an offer to invest.